""A well-rested society is a healthier, more productive society," Sean Monahan, member of K-Hole, the art collective who brought us normcore barely two years ago, said in an email. Monahan is the force behind a trend called Slowave, which he wrote about extensively (in partnership with mattress company Casper) on a site called SleepSleepSleepSleep. Slowave is a word-of-mouth movement that intends to rebrand sleep as "an essential experience rather than a dead loss." Slowave is an opportunity to redefine and recalibrate the way we see sleep. Slowave wants to take back and demand more bedtime...
"To sleep well, you need time and control." These are luxuries rarely afforded to economically underserved people, which Monahan hopes to change. "The negative impacts on public health and worker productivity is enough to convince even the most cold-blooded capitalists that we need to reprioritize sleep on a societal level," he says.
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