"Forget Fair and Lovely, Dark is Divine: Pakistan’s First Anti-colorism Campaign"

"Since Dark is Divine launched on social media in 2013, the campaign has been spreading positive messages about dark skin and using Skype to train individuals to hold awareness drives in their respective cities and become ambassadors for the cause.

“I’ve seen a very positive change,” Lodhi said. “They’re counseling more girls out there, and they have that element of self-acceptance, self-love.”

The campaign has provided a platform for individuals to share their stories of discrimination and raise awareness about colorism’s negative impact on the self-esteems of dark-skinned people...

“We’re always talking about equality and women’s empowerment,” Lodhi told India-West, “but imagine you cannot apply the same definition of empowerment to every woman out there. Because let’s suppose if I was discriminated against my entire life, and you weren’t, the tools of empowerment are going to be totally different for you compared to me.”"
http://m.indiawest.com/news/global_indian/forget-fair-and-lovely-dark-is-divine-pakistan-s-first/article_8d1f87ae-1f5d-11e5-8684-0bfe7ff82da8.html?mode=jqm

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