Monday, September 14, 2015

"Wordless Ads Speak Volumes In 'Unbranded' Images Of Women"

"I actually was amazed to look at how advertising can function as a mirror for the hopes and dreams — or the anxiety — of a society at a period of time.
The one that really kind of struck a chord with me was this image from 1955 of a woman being dragged by her hair in a corset and holding a telephone. When I first saw the ad I was struck by the violence in it — it's a man, kind of dressed like a caveman ... dragging her. And the text said, "Come out of the Bone Age, darling." And the suggestion was that corsets were made with bones, and that if you wanted to be advanced, like a modern woman, you would wear synthetic [materials].


But at the same time that that image was produced, Emett Till was killed in the United States for whistling at a "white woman." And I found it fascinating that her virtue could be so challenged and maybe besmirched by him whistling at her, allegedly, but it would be OK in the public to present images of white women being dragged by their hair by white men."
http://www.npr.org/2015/04/18/400396747/wordless-ads-speak-volumes-in-unbranded-images-of-women?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20150418


Ads ARE so fascinating! I would love to have a long conversation with this artist.

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