"These stories shed a very interesting light on the incident, one that most people are not privy to and one that doesn’t come across in the sensationalist news stories which have flooded every media outlet in recent days...
This is one of the things that struck me most about the entire incident – the very poor communication from Avid Life. At the time of writing, there has been no direct communication with members that I’m aware of, no notification on the front page of www.ashleymadison.com and in fact the site still talks about “discreet encounters”, “trusted security” and “100% discreet service”. The way they’ve handled this incident has been appalling...
As much as Ashley Madison’s mission statement is centred around the premise of infidelity, this incident is far more complex than just a bunch of cheating spouses."
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