"Ford is so dedicated to the phrase "Built Ford Tough" — which it has already plastered onto distressed hats, hunting knives, and dog collars — that it refuses to let petty worries like "reading comprehension" interfere with its placement within a sentence. Ford Tough.
Once we've navigated the opening noun-salvo, we move into a world where trucks and football players are almost interchangeable. Both, says Ford, possess the quality of "toughness" and that's all there is to it. Show a Ford advertising exec a picture of a linebacker and he will say "What sort of towing capacity does that fella have?" Show him a picture of a Ford F-650 Super Duty truck and he'll reply "That guy really looks like he can tackle.""
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