"After running ordinal logistic regression analyses on this data, Hannon found conclusively that "African American and Latino respondents with the lightest skin are several times more likely to be seen by whites as intelligent compared with those with the darkest skin" [emphasis added].
By accounting for things like educational background, income, level of political knowledge, and score on a vocabulary test that is part of the study, Hannon was able to conclude that skin tone trumps other factors as an influencer of perceptions of intelligence.
Hannon's findings provide solid evidence of, and thus legitimacy for, the previously unproven racial bias related to skin tone. As Hannon writes in his article, sociologists ourselves are in part to blame for this. Most research on racism has focused on racial categories rather than variations in skin tone. Further, there is a widespread popular belief that "colorism," a bias toward lightness, is a problem within minority racial populations, but not necessarily among whites. Now, we know indisputably that it is."
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