Wednesday, July 27, 2016

"Why Futurism Has a Cultural Blindspot"

"But when it comes to culture we tend to believe not that the future will be very different than the present day, but that it will be roughly the same. Try to imagine yourself at some future date. Where do you imagine you will be living? What will you be wearing? What music will you love?

Chances are, that person resembles you now. As the psychologist George Lowenstein and colleagues have argued, in a phenomenon they termed “projection bias,”1 people “tend to exaggerate the degree to which their future tastes will resemble their current tastes.”...

“Futurology is almost always wrong,” the historian Judith Flanders suggested to me, “because it rarely takes into account behavioral changes.” And, she says, we look at the wrong things: “Transport to work, rather than the shape of work; technology itself, rather than how our behavior is changed by the very changes that technology brings.” It turns out that predicting who we will be is harder than predicting what we will be able to do...

One futurist noted that a 1960s film of the “office of the future” made on-par technological predictions (fax machines and the like), but had a glaring omission: The office had no women.9 Self-driving car images of the 1950s showed families playing board games as their tail-finned cars whisked down the highways. Now, 70 years later, we suspect the automated car will simply allow for the expansion of productive time, and hence working hours. The self-driving car has, in a sense, always been a given. But modern culture hasn’t."

http://m.nautil.us/issue/28/2050/why-futurism-has-a-cultural-blindspot

Hmm.

Related: Quant defines decisions/behavior

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