"Ben’s example gives us insight in how people use Google. With this knowledge, you can either be an asshole and assume that many people didn’t know who Mitt Romney is after the election, or perhaps we can more likely conclude that it’s a function of people’s search habits of researching a relevant topic...
They note that searches about the EU tripled. But how many people is that? Are they voters? Are they eligible to vote? Were they Leave or Remain? Trends doesn’t tell us, all it does is give us a nice graph with a huge peak. More likely, it’s a very small number of people, based on this graph that puts it in context with other searches in the region"
https://medium.com/@dannypage/stop-using-google-trends-a5014dd32588#.jgysym5fq
That whole thing just seemed too on the nose to be true.
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