"I got a quick SnapStream tour from founder and CEO Rakesh Agrawal to learn how SnapStream works, why it is an essential ingredient in so many comedy shows’ secret sauce, and whether he always envisioned it as a way for Jon Stewart to make jokes about politicians’ media missteps...
“One of these can record up to 10 television shows at a time,” Agrawal explains. “The recordings you make can be watched on the network, from any desktop inside an organization, by multiple people at the same time.”
If SnapStream were just a device that lets you record and watch a bunch of TV shows, it wouldn’t be that much of a gamechanger — not even if, as Agrawal notes, 50 people can watch the same show on 50 desktop computers simultaneously. But SnapStream, as it turns out, isn’t designed to help you watch TV. It’s designed to help you translate TV into text and, as Agrawal puts it, “search inside TV shows.”
“If you search for ‘iPhone,’” Agrawal says, “it will go and scour recordings and come back with links to the spots where that keyword shows up in television. Click, and it will take you to that moment inside the show.”
The actual SnapStream search interface is designed to replicate the familiar Google search interface — a clean white background with blue linked text, the “show address” (e.g. “NBC”) printed in green the way Google uses green for its web addresses, and a paragraph of gray text describing where the search term appears within the show...
it’s not impossible to imagine a near future where streaming media companies like Netflix or Hulu incorporate text-based searchable media into their own interfaces, and let viewers clip, GIF and share images as they watch. (Just imagine how this would change Twitter and the way we live-tweet programs like the Oscars.)"
http://splitsider.com/2015/03/inside-the-secret-technology-that-makes-the-daily-show-and-last-night-tonight-work/
ohhhh
(Credit to JL)
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