"The African Emoji Company"

"I emailed Patel to see if he was at all worried about Apple finally moving into his company's niche and he told me “not really.”

“Apple have missed the whole point about diversity,” Patel said. “They were 'forced' to do this due to immense number of complaints on the lack of racially diverse emoticons, however look at their new emoticons—it's all about skin colour. Diversity is not about skin colour—it's about embracing the multiple cultures out there that have no digital representation.”"
http://motherboard.vice.com/read/the-african-emoji-company