Friday, July 14, 2017

"Men Are Sabotaging The Online Reviews Of TV Shows Aimed At Women"


"Nearly 60 percent of the people who rated “Sex and the City” on IMDb are women, and looking only at those scores, the show has an 8.1. That’s well above average. Male users, though, who made up just over 40 percent of “Sex and the City” raters,assigned it, on average, a 5.8 rating Oof.

Ratings on the internet are inherently specious, and ratings aggregated from user reviews even more so. To distill a work of art down to a single number, you have to strip out an immense amount of meaning and context.

And for a perfect example of this, all you have to do is look at how men rate TV shows aimed at women compared with how women rate shows aimed at men. When you rely on the wisdom of the crowd on the internet, you risk relying on the opinion of mostly men. Seventy percent of IMDb TV show raters are men, according to my analysis, and that results in shows with predominantly female audiences getting screwed... 

another pattern emerges: The most male-dominated shows are very skewed, while the most female-dominated shows are less so. The 25th-most-male program has 94 percent of its ratings from men. The 25th-most-female show has only 75 percent of its ratings from women... 

Women gave their top 100 shows, on average, a 7.8 rating, about the same score they gave the top 100 male-dominated programs, 8.0. But here’s where that Twitter egg’s perception might come from: Men gave their top 100 an average score of 8.2 but gave the top 100 female-skewed shows a mere 6.9 average ratings. Shows with more than 10,000 ratings are inherently popular and yet men thought the programs in that group that skew female were below average."



Related: The world is designed for men

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