"Food tech is just men rebranding what women have done for decades"

"Almost all Silicon Valley food innovation is just rebranding what women have been doing for decades. There’s nothing inherently different about Soylent from SlimFast at all. And yet SlimFast is low-brow, funny and a little sad. Soylent is cool, cutting-edge, brutally efficient and, here’s the key word: innovative, according to Quartz. Soylent gets the FastCompany profile yesterday. When I hear about Soylent, it’s almost as though SlimFast never existed, like Soylent emerged from the ether.

Because it’s made by and for men, now we call it tech... 

Tech has become a brand unto itself, a veneer to rub on to otherwise boring, domestic business (protein shakes, a crummy juicer)."

https://www.theguardian.com/technology/2016/apr/01/food-technology-soylent-slimfast-juice-fasting?CMP=share_btn_tw&utm_source=Awesome+Women&utm_campaign=8e5861f528-EMAIL_CAMPAIGN_5_8_2016&utm_medium=email&utm_term=0_4a47f5fa43-8e5861f528-121978037&mc_cid=8e5861f528&mc_eid=9189d7f200

Short but pointful. 

FB: "Certainly venture capitalists putting $120m into a juice startup is a story, but the question is what kind of story."