"We need to move the conversation around exercise away from weight loss and shift the focus onto health and wellness.
How many times have we all seen exercise products marketed as weight loss products? Hand weights are sold as ways to tone and trim our arms. Gym memberships are marketed as ways to slim down, to lose the holiday weight.
We exist in a culture that conflates health with thinness."
http://everydayfeminism.com/2013/02/how-to-exercise-out-of-self-love-not-fat-shaming/
I didn't finish this but I love the mission statement.
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