"Concerns about the K-Cup's environmental impact have been brewing for several years. "It's a warranted criticism," says Monique Oxender, chief sustainability officer for Keurig Green Mountain. She says the company has been exploring recyclable alternatives since Green Mountain acquired Keurig in 2006.
"We're not proud of where we are right now, and we're committed to fixing it," she tells The Salt...
Keurig Green Mountain has set a deadline of 2020 for making all of its beverage pods recyclable.
Hachey isn't impressed. He says that's way too far into the future. He launched a website, Kill The K-Cup, that includes a link to a Change.org petition urging the company to move up that deadline...
So what's an eco-minded K-Cup user to do? The company has a program called Grounds to Grow On for workplace K-Cup users to mail back their used pods. These get burned up as fuel — a less than ideal solution, Oxender says, but at least they don't end up in landfills. The company plans to pilot a similar program for residential users in the next few months, she says."
http://www.npr.org/blogs/thesalt/2015/01/28/379395819/coffee-horror-parody-pokes-at-environmental-absurdity-of-k-cups?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20150129
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