"The beginning of the end of Facebook’s traffic engine"

"Facebook is now a mobile company — most of its users are mobile, most of its revenue comes from mobile, and the proportions coming from the desktop are certain to continue to shrink. And in a mobile world, links to third-party websites are, to use a technical term, shit...What’s more, Facebook’s algorithm is already working overtime on trying to slim down a virtually infinite range of possible News Feed posts to a much smaller number. A significant chunk of the NewsFeed is already ads, so in order to make it into the News Feed if you’re not an ad, you need to be really, really good. Like, one close friend announcing her engagement, or a video of another friend pouring a bucket of ice water over her head, or a long and hilarious comment thread on a third friend’s status update. What’s not really, really good? A link to some random website which has a user experience which Facebook can’t control, and which is probably suboptimal on mobile."

http://www.niemanlab.org/2014/12/the-beginning-of-the-end-of-facebook-as-a-traffic-engine/?curator=MediaREDEF

Hmmm. Cuz that's basically all I do on Facebook.