"Ann Sussman, an architect and co-author of Cognitive Architecture: Designing for How We Respond to the Built Environment, has had similar results in her investigations. "In a sense, once people are in a shot, we can’t really ‘see’ the place for what it is," she says. "Our brain, because of its evolution, will not let us do this."...
Ellard, the neuroscientist, thinks that "mystery" may have something to do with the ability of empty images to draw a viewer in. But he doesn't mean mystery in the sense you might imagine. "Mystery" is a concept in environmental psychology that refers to the mental sense that an image or setting has the promise of more information around the corner. Looking at a photo of a man-made space devoid of people may trigger this impulse—that there's more to be learned about the depicted place, effectively drawing you into the image."
Hmm.
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