"Improving Ourselves to Death"

"In retrospect, “The Secret,” which sold more than twenty million copies worldwide, seems a testament to the predatory optimism that characterized the years leading up to the financial crisis. People dreamed big, and, in a day of easy money, found that their dreams could come true. Then the global economy crashed, and we were shaken violently awake—at least for a time.

In our current era of non-stop technological innovation, fuzzy wishful thinking has yielded to the hard doctrine of personal optimization. Self-help gurus need not be charlatans peddling snake oil. Many are psychologists with impressive academic pedigrees and a commitment to scientific methodologies, or tech entrepreneurs with enviable records of success in life and business. What they’re selling is metrics...

Where success can be measured with increasing accuracy, so, too, can failure. On the other side of self-improvement, Cederström and Spicer have discovered, is a sense not simply of inadequacy but of fraudulence...

“We’re living in an age of perfectionism, and perfection is the idea that kills,” [Store] writes. “People are suffering and dying under the torture of the fantasy self they’re failing to become.”"

https://www.newyorker.com/magazine/2018/01/15/improving-ourselves-to-death

FB: “In a consumerist society, we are not meant to buy one pair of jeans and then be satisfied,” Cederström and Spicer write, and the same, they think, is true of self-improvement. We are being sold on the need to upgrade all parts of ourselves, all at once, including parts that we did not previously know needed upgrading.