"By reproducing a Kodachrome color palette, the Time cover makes us reimagine the cover as if it were an image from the era of Kodachrome’s mass popularity. (Where your mind goes when thinking about leaders from the era of World War Two, segregation, and the Cold War era is up to you.) This visual-temporal shift in a sense mirrors a lot of the drives that fueled Trump’s rise...
On the Time cover, instead of seeing Trump head on and from below, we see him seated from behind and roughly at eye level. The power relation has shifted entirely.
Trump’s turn towards the camera renders the tone conspiratorial rather than judgmental. There are two images at play here — the imagined power-image taken from the front, and the actual image, in which Trump seems to offer the viewer a conniving wink, as if to say, look at how we hoodwinked those suckers in the front (both Trump and the viewer are looking down on those in front). By subverting the typical power dynamic, Time, in a sense, implicates the viewer in Trump’s election, in his being on the cover in the first place."
Wow, so much more than the devil horns.
Read this whole close reading....
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