"Hey girl, a new study says looking at Ryan Gosling memes increases men’s feminist feelings"

"According to a new study out by psychology researchers at Canada’s University of Saskatchewan, viewing the “Feminist Ryan Gosling” meme — an Internet favorite, circa 2011! — causes men to experience an actual surge in feminist feeling...

"When they look at the meme, they aren’t just looking at the picture,” explained Sarah Sangster, one of the study’s co-authors. “They are processing the message and integrating it into their belief system.”"

https://www.washingtonpost.com/news/the-intersect/wp/2015/01/28/hey-girl-a-new-study-says-looking-at-ryan-gosling-memes-increases-mens-feminist-feelings/

Related: a time he was actually feminist