Friday, October 30, 2015

"Adult women are now the largest demographic in gaming "

"Teenage boys, who are often stereotyped as the biggest gamers, now lag far behind their older female counterparts, making up just 17 percent of the gaming demographic...

stereotypes are breaking fast in the gaming industry, particularly the longheld stereotype of the adult woman as an outlier who sticks to mobile games and "social" games on Facebook while the more hardcore gamer, the "serious" (male) gamer, goes for console games.

Though this stereotype has long persisted, and even been used as a hiring tactic , the new data suggests there's little if any truth to it—especially not when you consider that the average adult woman has been gaming for 13 years.

Sorry, male gamers of Reddit and 4Chan, but Angry Birds  only came out five years ago. Unless you want to try to argue that women have just been playing Bejeweled  for the last 13 years, the math just doesn't add up.

And while the total audience for mobile social games is now bigger than ever, the audience for computer and video games is now an even 50-50 split between male and female genders."


 http://www.dailydot.com/geek/adult-women-largest-gaming-demographic/ 

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