"Buy These Pajamas & Rescue a Prostitute; Or, Why Rescue Brands Are Dumb"

"The actual ad copy is "Created by women in India who wish to remain free of sex slavery." I wonder if were there other contenders for the spot of the word "wish"? "Wish" is nuts—so breezily hopeful, as if it said "prefer to remain free of sex slavery," or "yearn to remain free of sex slavery" or even "think it would rule to remain free of sex slavery." The tagline is so disturbingly arch I don't think anything I've imagined is much worse than what is.

Getting further inside the world of Punjammies—to their umbrella organization called International Princess Project—did not increase my sympathy...I imagine that these Punjammies customers are very nice. But I hope they don't think they are contributing to the fight against human trafficking any more than I would be "helping fight illiteracy" by teaching one person to read. I would be fighting that person's illiteracy, certainly, but if I really wanted to use words like "helping fight illiteracy" I would hope that I would spend some more time and effort on the systemic issues behind it.

I don't mean to sound like a humorless undergrad—please, go ahead and buy Punjammies. Just don't come all over yourself afterwards thinking that you've fought the good fight. If you're truly interested in fighting human trafficking, you could donate a significant amount of money to a shelter in a region of your choice, or throw your time into advocating for decriminalization for sex workers. Or just start investing yourself in the full dismantling of the world economy, but know if your efforts work, it will probably suck for you."
http://jezebel.com/buy-these-pajamas-rescue-a-prostitute-or-why-rescue-1688197906?utm_campaign=socialflow_jezebel_facebook&utm_source=jezebel_facebook&utm_medium=socialflow

yerssss stop telling me that my economic privileges can save people with flippant purchases. Stop thinking you can start a company that saves people with flippant purchases. Stop thinking that when a little blond child finishes their food in the US it has anything to do with 'starving children in Africa'. Stop evoking images of sad brown people to legitimize choices. That's not what they are there for.