"Coler is a soft-spoken 40-year-old with a wife and two kids. He says he got into fake news around 2013 to highlight the extremism of the white nationalist alt-right.
"The whole idea from the start was to build a site that could kind of infiltrate the echo chambers of the alt-right, publish blatantly or fictional stories and then be able to publicly denounce those stories and point out the fact that they were fiction," Coler says.
He was amazed at how quickly fake news could spread and how easily people believe it. He wrote one fake story for NationalReport.net about how customers in Colorado marijuana shops were using food stamps to buy pot.
"What that turned into was a state representative in the House in Colorado proposing actual legislation to prevent people from using their food stamps to buy marijuana based on something that had just never happened," Coler says...
And as the stories spread, Coler makes money from the ads on his websites. He wouldn't give exact figures, but he says stories about other fake-news proprietors making between $10,000 and $30,000 a month apply to him. Coler fits into a pattern of other faux news sites that make good money, especially by targeting Trump supporters.
....Coler insists this is not about money. It's about showing how easily fake news spreads. And fake news spread wide and far before the election. When I pointed out to Coler that the money gave him a lot of incentive to keep doing it regardless of the impact, he admitted that was "correct.""
Related: "‘Nothing on this page is real’: How lies become truth in online America"
FB: Seriously? Seriously?? ""The whole idea from the start was to build a site that could kind of infiltrate the echo chambers of the alt-right, publish blatantly or fictional stories and then be able to publicly denounce those stories and point out the fact that they were fiction," Coler says"
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