"“Nothing on this page is real,” read one of the 14 disclaimers on Blair’s site, and yet in the America of 2018 his stories had become real, reinforcing people’s biases, spreading onto Macedonian and Russian fake news sites, amassing an audience of as many 6 million visitors each month who thought his posts were factual. What Blair had first conceived of as an elaborate joke was beginning to reveal something darker. “No matter how racist, how bigoted, how offensive, how obviously fake we get, people keep coming back,” Blair once wrote, on his own personal Facebook page. “Where is the edge? Is there ever a point where people realize they’re being fed garbage and decide to return to reality?”...
Each political page published several posts each day directly into Chapian’s feed, many of which claimed to be “BREAKING NEWS.”
On her computer the attack against America was urgent and unrelenting. Liberals were restricting free speech. Immigrants were storming the border and casting illegal votes. Politicians were scheming to take away everyone’s guns. “The second you stop paying attention, there’s another travesty underway in this country,” Chapian once wrote, in her own Facebook post, so she had decided to always pay attention, sometimes scrolling and sharing for hours at a time...
Chapian didn’t believe everything she read online, but she was also distrustful of mainstream fact-checkers and reported news. It sometimes felt to her like real facts had become indiscernible — that the truth was often somewhere in between. What she trusted most was her own ability to think critically and discern the truth, and increasingly her instincts aligned with the online community where she spent most of her time...
Blair said he and his followers had gotten hundreds of people banned from Facebook and several others fired or demoted in their jobs for offensive behavior online. He had also forced Facebook to shut down 22 fake news sites for plagiarizing his content, many of which were Macedonian sites that reran his stories without labeling them as satire.
What Blair wasn’t sure he had ever done was change a single person’s mind."
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