"Any form or style of food or drink is, literally, a matter of taste. It is also all gender neutral, though that hasn’t stopped people from associating tofu and chocolate with women or bitter alcohols with men. Whether that’s because women do most of the buying, or because marketers have an insatiable appetite for turning human enjoyment into target-based profit, we wind up with things like chocolate bars that say they’re “not for girls.” “Women’s” foods tend to be sweet (cupcakes, macarons, wine coolers); thought of as healthy (yogurt, froyo, diet soda, smoothie bowls, salad) or otherwise “fussy” (unicorn lattes, pumpkin spice anything); and come in pink. “Men’s” foods tend to be bitter (hops, coffee, whiskey), spicy (hot sauce, tacos, Flamin’ Hot Cheetohs), and hearty (meat!).
When those foods blow up, we judge women for falling for the marketing or trying to jump on the bandwagon, and we assume that because they like something other women like, they don’t have minds of their own. And on top of that, women are asked to reckon with, consciously or unconsciously, the perceived psycho-sexual symbolism attached to seemingly innocuous foods."
Related: women + food other one about food tech
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