"But the Disney World commercials in particular - you notice they don’t really make a case for going to Disney World, or even really explain what Disney World is. Because they’re not pitching Disney World, they’re reminding you of Disney World. It’s not “hey, Disney World is a thing you could go to”, it’s “hey, maybe it’s time for this generation’s pilgrimage”.
Disney’s weird. It’s kind of a company, but also custodian of some of the cultic functions of American culture, something like the priestly colleges of ancient Rome.
Like, they maintain sites of pilgrimage. I’m not saying that as a joke. Back of the envelope calculation, Americans go to Disney parks at a rate 7 times higher than Muslims go to Mecca. (The line between “tourist trap” and “religious site” has always been thin.)
And they’re custodians of the national narrative. Like I’ve said, they pitch “continuity with midcentury small town and earlier frontier culture” as a fundamental, almost taken-for-granted aspect of Americanness with a confidence and charm you don’t often see these days. And I mean, hell, the Disney animated canon itself basically is to America what Grimm’s was to Germany."
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