“In a later phone survey, after controlling for factors like general political knowledge and demographics, more frequent Colbert viewers were more likely to answer questions about campaign finance correctly. And the effect of Colbert viewership on these answers was stronger than viewership of CNN, MSNBC, Fox News, or the nightly news, according to the study by Bruce Hardy, Jeffrey Gottfried, Kenneth Winneg, and Kathleen Hall Jaimeson.
These are the issues where Colbert's viewers overperformed in their demonstration of knowledge, paired with the Colbert segments they may have learned from:”
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