"‘Bro’-liferation"

"‘‘bro’’ has been ripped from its life as a teasing term of endearment and description of camaraderie and plunked into the sociopolitical swamps of entitlement and privilege. It starts to get at the fractious identity rifts at the heart of this campaign season. On one hand, women and people of color don’t want to be patronized by know-it-all white guys or bullied into supporting one presidential candidate and harassed away from supporting another. On the other: #NotAllMen...

It’s also odd that ‘‘bro’’ has become a culturally white designation. The word has roots both in the church and as a way that black people address black men — as ‘‘brother.’’ Black use of that word is publicly fraternal and privately political. It’s how black men salute each other — still — in white spaces, as a way of saying to each other, ‘‘I see you.’’ What’s vaguely obnoxious about ‘‘bro’’ is that it doesn’t really see anybody."

http://www.nytimes.com/2016/03/20/magazine/bro-liferation.html?_r=0&referer=&login=email

Related: This American Bro; Bernie-Bro

FB: Perfect summary: "‘‘Bro’’ puts a dunce cap on patriarchy"