"The participants found the articles more credible when they contained the most extreme form of extraneous neuroscience – a textual neuroscience reference plus a brain scan image. This seductive allure of neuroscience effect (SANE) was greater among participants with more familiarity with educational topics and among participants with more prior knowledge of neuroscience (although their knowledge was modest)...
Unfortunately the study features several methodological shortcomings that make it difficult to interpret the findings as showing a true SANE effect. As the researchers partly acknowledged, the addition of extraneous neuroscience information was confounded with article length and image richness. Perhaps participants simply rated longer, more graphic articles as more credible."
http://neurosciencenews.com/extraneous-neuroscience-8856
Related: why it's so hard to convince people
FB: "experts have warned about the dangers of neuro-jargon lending a confusing veneer of credibility to educational practices that lack an evidence base (one prominent example would be Brain Gym which has been widely criticised by neuroscientists and psychologists)."
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