“I had adjusted my suspension-of-disbelief dial to accept literally everything about the Marvel universe, and was along for the ride until Wesley pulled out that Surface.
I’m a tech writer. My friends are all nerds. They have every device. Some of them even own Surfaces. But nobody just casually… pulls out a Surface. Unless they live in the alternate universe of Hollywood-produced TV and film, in which case, they do. Constantly...
In episode eight of season two, “Fork-Getta-Bout-It,” a forensic analyst uses his Surface at a crime scene to pull up information on a potential witness, and then later on the checkered tablecloth at a restaurant, editing a movie script using the stylus. The Surface gets about 30 seconds of screen time in each scene, which demonstrate the breadth of its capabilities. We see it propped up by its kickstand. We see fingers tap at its touch screen. We see the colorful notes that can be drawn atop a document. We see that its flat keyboard is detachable. Microsoft pulled off a similar streeetch on Black-ish, which continues the storyline in one episode with a 60-second spot that airs during the show’s commercial break. In the spot, the main character Dre and his co-workers, who work at an ad agency in the show, brainstorm ideas for a Microsoft Surface ad.”
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FB: so real! “It’s not like these hamfisted placements are disrupting what would otherwise be poignant moments of drama. It just feels bad. First of all, it takes you out of the scene — notice the Surface once, and you’ll notice it each and every time. Second, it’s insulting. This guy is just casually using a Surface in bed? And it’s not just falling over? Do you think I’m an idiot?”
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