"So it seems clear that if the inauguration protests are going to have a lasting impact, it will be vital for them to activate people — to get them to continue chipping in their time and energy once they return home from wherever they came. Because Trump has aroused outrage that cuts across so many different areas — everything from reproductive rights to the environment to foreign policy to police reform — a gathering of that size will reflect a real opportunity to mobilize people.
But only if certain conditions are met. The general advice I heard from researchers, over and over again, all fit in the same general category: Make the barrier to entry as low as possible; make the protests as inclusive as possible. Sometimes, this will involve moves that feel counterintuitive. For example, Rojas said that while the reason everyone will be gathering in D.C. is obviously Trump’s election, protest organizers should downplay the focus on Trump himself and make things more issue-oriented. “What I would recommend is instead of having an anti-Trump inaugural protest, try to break the protests up into issue-oriented marches,” he said. “And I think they’re already doing that,” he added, in the case of the Women’s March."
http://nymag.com/scienceofus/2016/11/how-should-trump-protesters-organize-themselves.html
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