"So much of this understanding of web video was already present in the works of Homestarrunner.com, the first online provider of TV-like content to see significant crossover success. At the height of the site’s cultural cachet—roughly 2002 to 2005—the programs it offered, particularly its popular Strong Bad Emails series, made appearances in mainstream press publications like Entertainment Weekly. They were referenced on Buffy The Vampire Slayer’s series finale. News of them spread far and wide on the Internet, mentions of Trogdor The Burninator and The Cheat turning into a kind of lingua franca of Internet cool for those in the know. They turned up in video games both on the series’ site and produced by other companies. And this was accomplished almost entirely without social media. There wasn’t a Facebook or Twitter when Homestarrunner.com started putting up videos, and those videos were encoded in Flash (a platform that paled in comparison as a delivery system to essentially any video player out right now). The success of the site was a minor miracle, but it also seemed self-evident to anyone who spent more than a few minutes clicking around through its content. The stuff on Homestarrunner.com was really funny, and even if the site hasn’t been updated in years, its surprisingly elaborate mythology and characters still pop up in online discussions from time to time. It also provided a blueprint for web TV going forward: Start small, then keep going...
Wednesday, April 19, 2017
"How Homestar Runner changed web series for the better"
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