"Slumber Party! Inside the Unlikely Mattress Startup Boom"

"Casper is one of a wave of companies seeking to make us covet what previously have been mundane, inconspicuous household items, and lend a folksy transparency to notoriously opaque industries. After all, few people know what you sleep on, even if you have a bumping social life. “It’s a challenge for us. Mattresses aren’t about external signaling, it’s different than eyeglasses or sheets,” says Philip Krim, Casper’s co-founder and CEO. “We deliver a mattress on a cargo bike in New York. That just doesn’t make sense. But you're spending your hard-earned money, it should be delightful."...
Confusion is baked into the business model for many mattress retailers: The bed makers rename identical products for each store to make it impossible to comparison shop. When you can’t find the same model at Sleepy’s that you can at Macy’s, how can you possibly figure out which is the better deal? Most likely the answer is you can’t — and you just buy the last one you flop on after you’re completely exhausted...
The showroom has two Caspers. One is a queen that sits in a windowed alcove. The other is a king, set up in the bedroom, dressed up in chambray sheets. You can try it, along with a mimosa and croissants, for however long you feel like, and no one will stand over you asking how it feels when you do. A chandelier above is made of old mattress box springs. “Keeping this really casual is important to us,” says Monica Brouwer, Casper’s director of experiential marketing. “We want to make it a local hub versus just being about selling the mattress.” She’s thinking of starting a “nightcap series” featuring different mixologists.
About 50 people stopped by on a recent Saturday; after one couple decided to buy a mattress, everyone celebrated with more bubbly. Later the couple invited the Casper team to a party at their place. All of this fundane can be exhausting. “It’s tough cycling through clean sheets every day,” says Luke Sherwin, a co-founder and the creative director. “Plus there’s minutiae like dealing with the croissant flakes.”"
http://www.buzzfeed.com/iknowkayleen/slumber-party?&utm_medium=email&utm_campaign=Longform+45&utm_content=Longform+45+CID_c966d88241cbdd44b657bbddc52fd9c0&utm_source=BuzzFeed%20Newsletters&utm_term=Wake%20up%20to%20the%20new%20world%20of%20selling%20the%20fundane#4ldqpiz

Just that last sentence. I feel like that says something about the economy being built by millennials. (or, really, a small and highly privileged subset who are defining millennialism at the moment)