"This is because the obvious is, essentially, a shortcut: It appeals to a set of values we’d formed some consensus around, a set of ideas we once agreed no serious person would question. To call something “obvious” or “common sense” is to call it settled and refuse to relitigate it or revisit all the work that went into determining it was so inarguable in the first place. In a recent book, “At War With the Obvious,” the psychoanalyst Donald Moss writes that “the obvious is adaptive. It mutates under pressure, like cells.” If you need evidence of this, he writes, consider the status of gay, queer and trans people over the past few decades. In the 1990s, the American mainstream found it obvious that gay people should have no right to marry; today, it’s regarded by many as broadly obvious that they should. An idea that was once marginal enough to require laborious defense gradually became so self-evident that it was hardly worth explaining; like the crumpled letter, its presence was taken for granted...
Politicians and the press still invoke obviousness in the hope of summoning some conviction we all still share, some bedrock of group belief we can agree on. To see them fail, repeatedly, is unsettling; it makes our deepest values seem impotent. It had seemed obvious to some that a modern presidential administration would not defend white nationalists or that the United States government would seek to avoid taking babies from their parents’ arms — or that a man who bragged about harassing women wouldn’t be elected in the first place."
https://www.nytimes.com/2018/08/21/magazine/how-do-you-explain-the-obvious.html?smid=fb-nytimes&smtyp=cur
FB: "America is built on an appeal to the obvious. The Declaration of Independence holds its truths to be “self-evident” — axiomatic, irreducible, not needing justification because they justify themselves. (It was not obvious to the authors that those truths applied to all Americans, though this seems obvious to most of us now.))"